Thursday, August 27, 2009

Them’s Good Lookin’ Cherries


Here’s one package in a series we’re creating for our client Cherries by Nature. Earlier this year we were involved in naming the company and creating its brand. The package-pouches are now being manufactured in China. After they’re completed, they’ll be filled with cherries grown here in Utah County and sold in Costco stores around the nation. Get yours beginning in November, but hurry. Only a quarter-million are being produced this season, and they're expected to go fast.

The package is a flat-bottomed pouch with a clear window in front and a resealable closure. We’re positioning this product as a premium quality/higher price item. The design is simple and elegant, with a creamy warm background tone that matches the color of the yogurt covered cherries inside. Jon Woidka was the senior designer on this project.